Four direct questions that reveal whether a website is clear, current, maintainable and helping the business move forward.
A website review does not need to begin with a new platform, a redesign proposal or a long technical report. Start with four direct questions. In five minutes, they can reveal whether the site is helping the business move forward or quietly making every conversation harder.
Open the homepage as if you have never seen the business before. Can you tell what it does, who it helps and what a visitor should do next?
Clarity is more useful than cleverness. A strong opening should set expectations quickly, then give interested visitors a sensible route into services, examples and contact information. If the main message could belong to almost any company, it is probably too vague.
Out-of-date content creates doubt. Check service descriptions, contact details, team information, project examples and any claim that contains a number or date. Broken links and abandoned pages matter too: they suggest the business may not be paying attention.
Not every older page needs to be deleted. Useful legacy content can be rewritten, redirected or organised more clearly. The goal is to preserve genuine value without forcing visitors to navigate the history of the website.
A modern website should not become fragile the moment it is handed back. Routine changes—editing a paragraph, replacing an image, publishing an article—should be understandable to an authorised person without risking the entire layout.
That usually means a clear editing system, reusable page patterns, sensible permissions and documented ownership of the domain, hosting and important accounts. The best design system is one the business can continue to use.
A website can look polished and still fail commercially. Check whether service pages answer the questions that appear in real enquiries, whether calls to action are specific, and whether forms ask only for information that will actually be used.
Search visibility belongs in this review as well. Page titles, headings, internal links and useful subject matter help people find the right answer before they contact you. Measurement then shows which pages deserve further improvement.
Write down the single most important problem exposed by each question. Then separate quick corrections from structural work. A wrong telephone number is a quick correction; an offer nobody can understand may require deeper content and design work.
The useful outcome is not a list of everything that could be changed. It is a short, prioritised plan: fix what is inaccurate, clarify what is confusing, remove what is obstructive and only then decide whether a rebuild is justified.
THE FOUR QUESTIONS
One important problem from each answer is enough to build a useful first plan.
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